Branding/ Graphic design
1Xtra Talks is a weekly radio programme broadcast live on BBC Radio 1Xtra. It is a discussion-led show focused on addressing the issues faced by young Brits through frank conversation. 1Xtra were set to reversion the show as a new podcast for the BBC Sounds app and other podcasting platforms.
Forward Slash was commissioned to originate and deliver the imaging for the 1Xtra Talks podcast with a fast turnaround time, ready for the publishing date of the first episode.
our APPROACH + WORK
The brief included:
imaging that was eye-catching
featured a bright colour palette
focused on graphic text as opposed to photo images
was inline with the style of existing artwork for podcasts across BBC Radio 1, 1Xtra and Asian Network.
Forward Slash’s approach was to deliver on every aspect of the brief and create striking artwork that would command attention in the BBC Sounds app and appeal to the target youth demographic.
We achieved this through combining elements of the existing 1Xtra branding for familiarity, altering perspective through warping geometric lines and placing this on a backdrop of interchangeable texture and colour backgrounds.