Forward Slash
Ideas • Strategy • Content • Social

Top Boy


forward-slash-CS BANNERS TOP BOY.jpg


Consulting/ Social media strategy/ Creative direction


Social Media Marketing agency Social Life was appointed by Netflix to create a game-changing social media campaign to launch Top Boy to a global audience.

A social campaign that achieves Netflix’s objective of establishing the forthcoming season as new Netflix property, that is completely accessible to a new fanbase while satisfying fans of the original seasons.

Given the show is very UK/ London-centric, a key element of the brief is to showcase UK culture and connect it to non-UK audiences.

Our STRATEGY + (Ongoing) Work

Forward Slash was commissioned by Social Life to collaborate on creative direction and lead on ensuring the ideas, strategy and content across the campaign remains in-line with the tone of the show, are accurate in depiction and culturally authentic.

Forward Slash’s approach focuses on harnessing the following to deliver a standout social campaign.

  • Cultural sensibility

  • Cultural sensitivity

  • Character-audience connection

  • Actor-audience connection

  • The universality of show themes

  • Fresh ideas for content creation.

Updates to follow post-season launch.

the impact + REACH

TBA on release…