Consulting/ Social media strategy/ Creative direction
Social Media Marketing agency Social Life was appointed by Netflix to create a game-changing social media campaign to launch Top Boy to a global audience.
A social campaign that achieves Netflix’s objective of establishing the forthcoming season as new Netflix property, that is completely accessible to a new fanbase while satisfying fans of the original seasons.
Given the show is very UK/ London-centric, a key element of the brief is to showcase UK culture and connect it to non-UK audiences.
Our STRATEGY + (Ongoing) Work
Forward Slash was commissioned by Social Life to collaborate on creative direction and lead on ensuring the ideas, strategy and content across the campaign remains in-line with the tone of the show, are accurate in depiction and culturally authentic.
Forward Slash’s approach focuses on harnessing the following to deliver a standout social campaign.
The universality of show themes
Fresh ideas for content creation.
Updates to follow post-season launch.
the impact + REACH
TBA on release…