ABOUT.
Strategy shaped by culture. Grounded in practice.
Forward Slash brings together organisational experience, audience understanding and creative practice to shape strategy that can work in the real world.
Why Forward Slash Exists.
Forward Slash exists to help organisations navigate complex strategic challenges through audience insight, strategic thinking and practical ways of working that lead to better decisions and stronger outcomes.
The strategic questions are consistent, even when the environments change.
How do organisations stay relevant as audiences evolve?
How do ideas become action?
How do brands create genuine value rather than simply compete for attention?
A Perspective Built Through Participation.
Forward Slash's approach has been shaped across public service broadcasting, global brands, independent consultancy and ongoing cultural practice.
It hasn't been developed by observing organisations and culture from the outside - it's been built through participating in them.
Different environments have required different ways of thinking, different forms of leadership and different ways of understanding people. Together, they've shaped an approach to strategy that considers the organisation, the audience, the culture and the creative work required to make an idea land.
ORGANISATIONSOn the inside.
Experience of how decisions are made, priorities are set and strategy becomes action.
AUDIENCES & COMMUNITIESAmong the audience.
Experience of what people value, respond to and participate in.
CREATIVE PRACTICEWithin creative practice.
Experience of how ideas become stories, experiences and things people actually engage with.
CULTURAL PARTICIPATIONIn culture.
Experience of the communities, contexts and behaviours that shape relevance.
CONNECTING THESE DIFFERENT POSITIONS
shapes strategy that is commercially grounded, audience-informed and creatively effective.STRATEGY → DECISIONS → ACTION → OUTCOMES
These positions have developed through different forms of work, each building experience and capability that continues to inform the practice today.
Building audiences
BBC.
Understanding audiences at national scale, developing editorial ideas and creating digital-first formats that earned attention while delivering public value.
Building brands
Forward Slash.
Helping global organisations strengthen relationships with audiences through positioning, strategy, social and cultural thinking.
Building capability
Forward Slash.
Developing practical frameworks, systems and ways of working that help organisations make better decisions beyond the engagement.
Building communities
So Future.
Building an independent platform and community around Black electronic music through editorial, radio and events.
Cultural Practice
K2RAH.
Remaining actively involved in music and culture as a DJ, broadcaster and creative practitioner, keeping the work grounded in lived experience.
Research provides evidence.
Participation provides perspective.
Selected Highlights.
Audience-first editorial innovation across Radio 1, 1Xtra and BBC Music.
Strategic leadership for organisations including Amazon Music, Netflix, Google Arts & Culture and Downtown Music.
Founder of a platform championing Black electronic music through community, editorial and radio.
International DJ, broadcaster and cultural curator.
Educational programmes helping creatives and founders build stronger strategic capability.
Recognition.
Young Music Boss
Music Entrepreneur of the Year 2025.
EuroBest Awards
Entertainment Jury Member.
Speaking & Panels
Industry conversations across music, marketing and the creative industries.
Media
Podcasts, interviews and editorial features.
Looking for clearer thinking?
Whether navigating growth, developing a campaign, strengthening audience connection or tackling a broader strategic challenge, the starting point is the same:
Understanding the problem well enough to solve the right one.