Koffee

Consultancy / Social media management / Content production

THE CHALLENGE

Columbia Records UK were set to launch Jamaican Reggae artist Koffee to a British and global audience with her debut single release ‘Toast’, and debut EP “Rapture”.

Forward Slash was commissioned to rebrand Koffee’s social media presence and build engagement with the target audience.

our STRATEGY + WORK

Forward Slash developed and implemented a social roadmap for Koffee’s launch campaign that included tone of voice, content formats, and ‘social media best practice’ guidance.

We devised and delivered weekly social media content plans and consulted for the in-house digital team at Columbia Records on asset design and social media creative across the campaign.