PAID SOCIAL / STRATEGY AND CAMPAIGN EXECUTION
THE CHALLENGE
Across the entirety of the Amazon Music UK +44 campaign, we supported with paid ads across Facebook, Instagram and YouTube to amplify the content performance of podcast episodes, original content and playlist updates to bolster video views, engagement and link clicks.
This ongoing ads campaign is to ensure +44 cuts through the noise of rival DSPs and serves content to fans of featured artist and genres that are yet to discover the growing community and Instagram page.
Results
In 2021, we generated 5.6 Million Instagram views, 2.8 Million YouTube plays as well as generating over 165,000+ link clicks to the +44 Playlists, the Amazon Music UK Twitch channel and key campaign landing pages.