paid social / strategy and campaign EXECUTION
THE CHALLENGE
Trippin is a community that empowers people to travel with more purpose and create experiences at the intersection of various social and cultural boundaries.
In partnership with Tommy Jeans, Trippin created the “Less Buzz, More Music” launch event which celebrated and discussed African sounds in modern music that are taking the world by storm.
They showcased game-changing artists who are pushing African sounds in new directions, with live performances on Youtube from Shaybo, BOJ & Juls as well as panel talks around the subject.
Results
Forward Slash activated a robust Paid Ads campaign around a music performance livestream in partnership with Tommy Jeans that included Shaybo, Juls and BOJ on the lineup.
We attracted over 275,000 YouTube Views across the full livestream replay, panel discussions and wrap-up video.