STRATEGY / BRANDING / CONTENT PRODUCTION / COMMUNITY MANAGEMENT / PAID ADS / EVENT PRODUCTION / CREATIVE DIRECTION / LIVE EVENT COVERAGE / BRAND PARTNERSHIPS
THE PLATFORM
With a background of 9+ years discovering and showcasing new talent online, on the radio and at live events and club nights via the specialist music platforms AllAboutGoodMusic and EDIT LDN, So Future is the platform and creative collective founded by Forward Slash founder Keturah in 2016.
So Future focuses on forward-thinking new music sounds and visual art both URL and IRL.
our work
Since So Future’s inception we’ve remained committed to the mission of attracting a global community of creators and music consumers, and have built a reputation for quality music curation. We do this through club nights, networking and talent events such as Future LDN, a monthly radio show on female-led station foundation.fm, a DJ mix series, producer compilations, streaming playlists and social media content.
Forward Slash manages and delivers every aspect of So Future from content production to talent booking, social media creative and community management.
Bi-weekly DJ mix series syndicated on SoundCloud, Mixcloud and Apple Podcasts
A monthly radio show hosted by K2RAH and broadcast on foundation.fm
Social media creative, content formats, asset design and production
Social media strategy
Community management
Events including club nights and panel talks
In 2023, Forward Slash ideated an all new brand strategy and designed a total channel rebrand to mark So Future’s 8th birthday and take the brand into a new chapter, pivoting from focusing solely on the experience of music producers and industry professionals, to reflecting the interests and experiences of music consumers and reflecting So Future’s evolution from event’s brand to lifestyle brand.
Last year we executed So Future’s first editorial partnership with digital magazine and platform New Wave. The partnership involved the creation of a series of B2B studio sessions launched on Youtube and supported on socials, which we directed and produced from end to end. The digital series was supported by an IRL event melding together a panel talk and networking session attended by industry thought-leaders and innovators, transitioning into a vibrant evening of B2B DJ sets showcasing the imaginative and genre-bending sounds that were discussed during the panel section of the evening.
the impact + REACH
70,000+ plays in 2 years on SoundCloud, Mixcloud, iTunes
First ever editorial partnership with New Wave Magazine
Platformed hundreds of emerging and established DJs both digitally and IRL
Club nights and events in collaboration with renowned institutions like Soho House and Boxpark
Came in second place in Roundhouse’s inaugural Soundclash
Curated a 17K+ strong digital community across Facebook, Twitter, Instagram, SoundCloud & TikTok